Jennifer Bowes
About Jennifer Bowes
Jennifer Bowes is a CRM Programme Manager at notonthehighstreet, with a background in fashion media and graphic design. She has extensive experience in managing CRM initiatives across various companies, including Ralph Lauren and easyJet.
Work at notonthehighstreet
Jennifer Bowes has been serving as the CRM Programme Manager (FTC) at notonthehighstreet since 2021. In this role, she is responsible for managing customer relationship management initiatives that align with the company's business strategies. Her position involves both strategic planning and execution of CRM programs to enhance customer engagement and retention.
Education and Expertise
Jennifer Bowes studied at the London College of Fashion, University of the Arts London, where she earned a Bachelor of Arts (BA) in Fashion Media from 2011 to 2015. Prior to this, she attended the University of Gloucestershire, obtaining a Certificate of Higher Education in Graphic Design in 2005. Her educational background provides her with a strong foundation in both fashion and design, complementing her expertise in customer relationship management.
Previous Employment Experience
Before her current role, Jennifer Bowes held several positions in CRM and marketing. She worked as a CRM Manager at Ralph Lauren from 2018 to 2019 and at Cath Kidston from 2020 to 2021. Additionally, she served as Lead CRM Production Manager at easyJet from 2019 to 2020. Her career also includes experience as Retention Marketing Assistant Manager at YOOX NET-A-PORTER GROUP and as Email Marketing Producer at THE NET-A-PORTER GROUP.
Background in Marketing
Jennifer Bowes has a strong background in digital and direct marketing channels, particularly within segmented markets. She has extensive experience managing CRM initiatives within a global structure, focusing on both strategic and technical aspects. Her career began in marketing and e-commerce roles, including positions at Leon Max // Maxstudio.com and as a Freelance Writer and Social Media Intern at LTD Limited.
Achievements in CRM Initiatives
Jennifer Bowes has a proven track record of delivering successful CRM initiatives that align with business strategies. Her experience across various sectors has equipped her with the skills necessary to develop and implement effective customer engagement strategies, contributing to the overall success of the organizations she has worked with.