Nova
Nova provides creative automation tools for converting social media posts into ads, supporting various formats and enabling customization across multiple platforms. The company partners with thousands of brands and operates globally, generating significant digital advertising revenue.
Services
Nova provides creative automation tools designed to convert social media posts into ads for various digital channels. Using a 'one-touch' approach, Nova supports multiple ad formats including carousels, stories, vertical videos, and photos. The platform facilitates customization of ads with features like color schemes, embedded links, and tracking functionality. Nova allows these ads to be programmatically scaled across multiple platforms such as mobile, web, app, desktop, and Connected TV (CTV).
Products
Nova offers an innovative platform that enables the creation of ads in various creative formats. These include stories, social display, video, and native formats for publishers. Additionally, the platform supports VAST-enabled video ads for CTV, which allows advertisers to utilize social video posts directly in CTV advertising. This comprehensive approach ensures versatility and adaptability in ad creation and placement.
Clients and Partnerships
Nova collaborates with thousands of local and multinational brands to provide robust advertising solutions. The company operates globally, serving clients in over 20 countries and partnering with more than 150 publishers and media platforms. This broad network enables seamless ad distribution and optimization across diverse markets and demographics.
Revenue and Impact
In the past year, Nova generated $150 million in direct-sold digital advertising revenue from more than 250 media publishers and platforms. The company employs a team of 55 members and has significantly contributed to digital advertising revenues, generating over $100 million for publishers using its platform within one year. These figures highlight the substantial impact Nova has within the digital advertising ecosystem.