Larry Baird
About Larry Baird
Larry Baird serves as the Vice President of Strategic Partnerships at Nox Health, where he focuses on integrating sleep health solutions into health benefits programs. He has extensive experience in sales and management roles across various companies, including Coca-Cola Enterprises and The Pillsbury Company.
Work at Nox Health
Larry Baird currently serves as Vice President of Strategic Partnerships at Nox Health, a position he has held since 2022. In this role, he focuses on establishing strategic partnerships that integrate sleep health solutions into various health benefits and well-being programs. His work involves initiatives aimed at diagnosing and treating the root causes of poor sleep through virtual healthcare solutions. Prior to this role, he was the Vice President of Business Development at Nox Health from 2014 to 2022, where he contributed to the company's growth and strategic direction.
Education and Expertise
Larry Baird earned a Bachelor of Arts (BA) degree in Liberal Arts and Sciences/Liberal Studies from Virginia Tech, where he studied from 1983 to 1987. His educational background provides a foundation for his extensive career in sales and strategic partnerships within the health and wellness sector. Baird's expertise includes developing key performance indicators to assess the impact of sleep health programs on employer populations.
Background in Sales Management
Larry Baird has a significant background in sales management, primarily with Coca-Cola Enterprises. He held various positions, including Sales Center Manager in Charlottesville and Richmond, and District Sales Manager in Richmond. His tenure at Coca-Cola Enterprises spanned from 2000 to 2011, during which he developed skills in managing key accounts and sales operations. Before joining Nox Health, he also worked as Vice President of Field Operations at The Coca-Cola Company from 2011 to 2013.
Previous Experience in the Food and Beverage Industry
Before his roles at Coca-Cola, Larry Baird worked at The Pillsbury Company as a Category Management Analyst and Key Account Sales from 1990 to 1996. He also served as a Market Development Manager at PepsiCo for one year in 1996. His diverse experience in the food and beverage industry has equipped him with a comprehensive understanding of market dynamics and sales strategies.