Nikita Matharu
About Nikita Matharu
Nikita Matharu serves as the Marketing Lead at Numa Go, leveraging extensive experience in both B2B and B2C digital marketing. With a strong background in content strategy and data-driven campaigns, Matharu has held various marketing roles across Europe, including positions at HiJiffy, Shiji Group, and SnapShot GmbH.
Current Role at Numa
Nikita Matharu serves as the Marketing Lead at Numa Go, a position held since 2021. In this role, she manages the content marketing strategy, focusing on optimizing the website and social media channels to maximize visitor conversion. She is responsible for setting marketing goals and objectives, driving organizational change in social media and digitization, and planning and implementing marketing strategies. Additionally, she plays a key role in researching customer interactions to enhance the overall customer experience.
Previous Experience in Marketing
Prior to her current role, Nikita Matharu worked at HiJiffy as the Growth Marketing Lead for five months in 2021, based in Lisbon, Portugal. She also held positions at Shiji Group, where she served as Marketing Manager for six months and as a Marketing Specialist for eight months. Additionally, she worked at SnapShot GmbH as a Marketing Specialist for one year. Her diverse experience spans both B2B and B2C performance and digital marketing.
Educational Background
Nikita Matharu has a solid educational foundation in marketing and business. She achieved a Master of Science in International Business and Management from IPAG Business School in 2018. Prior to that, she completed a Bachelor's degree in Media and Cultural Studies at the University of Chichester in 2015. She also obtained a Bachelor's degree from Universitat de Barcelona in 2016 and studied at Instituto Politécnico de Lisboa for 11 months in 2015.
Expertise in Digital Marketing
Nikita Matharu possesses expertise in both B2B and B2C performance and digital marketing. She is proficient in utilizing various platforms, including LinkedIn, Facebook, Instagram, Google, and YouTube. Her skill set includes implementing data-driven email marketing campaigns and conducting technical analysis to enhance user experience and drive growth. She emphasizes a startup mentality with a strong focus on transforming traditional marketing models into growth marketing strategies.
Early Career Experience
Nikita Matharu began her career as a Programme Team Assistant at UBS, where she worked for 11 months in London, United Kingdom. She then transitioned to a role as a Marketing and Event Coordinating Assistant at Moda Hair Salon in Maidstone, England, for one year. These early experiences contributed to her foundational skills in marketing and event coordination.