Abby Shepard
About Abby Shepard
Abby Shepard serves as the Sr. Director of E-Commerce at Zhou Nutrition, bringing over a decade of experience in enhancing brand visibility and sales performance on Amazon, particularly in the health and wellness sector.
Work at Nutraceutical International Corporation
Abby Shepard holds the position of Sr. Director, E-commerce at Nutraceutical International Corporation. She has been in this role since 2020, contributing to the company's online sales strategy and eCommerce initiatives. Her responsibilities include managing and optimizing the brand's presence on Amazon, focusing on enhancing sales performance and visibility.
E-commerce Leadership Experience
With over a decade of experience in eCommerce, Abby Shepard has successfully led various brands to achieve success on Amazon. Since 2020, she has served as Sr. Director, E-commerce for multiple brands, including Zhou Nutrition, Heritage Store, and Solaray. Her expertise lies in eCommerce business development, particularly within the health and wellness sector.
Previous Roles in E-commerce Management
Prior to her current roles, Abby Shepard worked at Ghirardelli Chocolate Company as an Amazon National Account Manager for 8 months in 2020. She also held positions at Kanga Care LLC as Amazon Channel Manager/National Account Manager, and at Atkins Nutritionals, Inc. as Amazon Sales Manager. Her earlier experience includes working at Boba Inc. as Amazon Channel Manager/Senior Account Manager.
Education and Expertise
Abby Shepard earned her Bachelor of Business Administration (BBA) in Marketing from The University of South Dakota, where she studied from 2004 to 2008. Her educational background supports her extensive expertise in managing and optimizing Amazon sales channels, contributing to her proven track record in enhancing brand visibility and sales performance.
Achievements in E-commerce Growth
Abby Shepard has been instrumental in driving eCommerce growth for multiple brands under The Better Being Co. umbrella. Her focus on enhancing brand visibility and sales performance on Amazon has resulted in significant improvements in online sales metrics for the brands she manages.