Alice Hong
About Alice Hong
Alice Hong serves as the Assistant Manager of Influencer Marketing at Nutrafol, where she oversees creator content for Meta and Spark Ads. With a background in marketing and hospitality, she has extensive experience in influencer relations and event coordination.
Work at Nutrafol
Alice Hong serves as the Assistant Manager of Influencer Marketing at Nutrafol, a role she has held since 2021. In this position, she oversees the review and approval of creator content for Meta Ads and Spark Ads on platforms such as Instagram and TikTok. Her responsibilities include managing influencer marketing activations with substantial budgets, ranging from $30,000 to $500,000 per month. Additionally, she initiated an Ambassador Program that focuses on collaborating with micro and nano influencers, promoting diversity and content creation. She also developed an annual and quarterly content theme calendar to enhance targeted messaging across influencer content.
Previous Experience at FaceTory
Prior to her role at Nutrafol, Alice Hong worked at FaceTory from 2019 to 2021 as a Marketing Associate for Influencer, Press, and Affiliate Relations. Her responsibilities included managing relationships with influencers and coordinating marketing strategies. Before this position, she served as a Customer Experience Representative and Event Coordinator at FaceTory from 2018 to 2019, where she focused on enhancing customer interactions and organizing events.
Background in Retail at Madewell
Alice Hong began her career in retail as a Sales Associate at Madewell, where she worked for 11 months from 2017 to 2018 in Costa Mesa, California. In this role, she gained experience in customer service and sales, contributing to the store's overall performance and customer satisfaction.
Education and Expertise
Alice Hong studied at California State Polytechnic University-Pomona, where she earned a Bachelor of Science (B.S.) in Hospitality Administration/Management. She also completed a minor in Marketing/Marketing Management. Her educational background provides her with a solid foundation in both hospitality and marketing, which she applies in her current roles.
Role at Sage Event Planning
In addition to her work at Nutrafol, Alice Hong has been serving as a Senior Lead Coordinator at Sage Event Planning since 2015. In this capacity, she has accumulated extensive experience in event planning and coordination within the Los Angeles Metropolitan Area, further enhancing her skills in project management and client relations.