Callie Baker
About Callie Baker
Callie Baker serves as the Vice President of Data & Insights at Nutrafol, where she has worked since 2021. She has a diverse background in analytics and operations, having held various leadership roles in both large enterprises and startups.
Current Role at Nutrafol
Callie Baker serves as the Vice President of Data & Insights at Nutrafol, a position she has held since 2021. In this role, she focuses on leveraging data to drive insights that inform business strategies and enhance customer experiences. Her work is conducted remotely from Houston, Texas, where she contributes to the company's mission of promoting hair wellness through innovative solutions.
Previous Experience at Reachify
Before joining Nutrafol, Callie Baker worked at Reachify as Vice President of Operations & Product from 2016 to 2018. During her two-year tenure in the Greater New York City Area, she was responsible for overseeing operations and product development, which involved collaborating with various teams to optimize performance and drive growth.
Career Background in E-Commerce and Analytics
Callie Baker has a solid background in e-commerce and analytics, having held several key positions in this field. She was the Assistant Manager of E-Commerce Analytics, Social, and Mobile at New York & Company from 2013 to 2014. Following this, she served as the Manager of Analytics at Brooks Brothers from 2014 to 2015, where she applied her analytical skills to enhance business decision-making.
Educational Background
Callie Baker earned her Bachelor of Business Administration (BBA) in Marketing and Finance from Loyola Marymount University, where she studied from 2007 to 2011. Additionally, she participated in a program at FIE, focusing on Business in 2010. This educational foundation has equipped her with the necessary skills to excel in her professional roles across various industries.
Diverse Experience Across Industries
Throughout her career, Callie Baker has gained extensive experience in both B2C and B2B industries. Her roles have spanned large enterprises and startup environments, showcasing her adaptability and broad skill set. She has demonstrated strong collaboration skills across digital, marketing, and technology teams, enhancing cross-functional effectiveness in her projects.