Puja Shah
About Puja Shah
Puja Shah is a Paid Search Marketing Manager with extensive experience in digital marketing, currently working at Nutrafol since 2021. She has held various roles at iProspect, including Account Leader and Associate Director, and has a strong educational background in Finance and Marketing from Boston University.
Work at Nutrafol
Puja Shah has been serving as the Paid Search Marketing Manager at Nutrafol since 2021. In this role, she is responsible for managing and optimizing paid search campaigns to enhance the company's digital marketing efforts. Her expertise in paid search strategies contributes to Nutrafol's overall marketing objectives.
Previous Experience at iProspect
Puja Shah has extensive experience at iProspect, where she held multiple roles over several years. She began as a Search Marketing Trainee in 2011 and progressed to positions such as Account Coordinator, Account Leader, Paid Search Lead, Paid Search Manager, and Associate Director. Her tenure at iProspect spanned from 2011 to 2021, during which she developed skills in managing paid search campaigns and analyzing marketing data.
Education and Expertise
Puja Shah earned her Bachelor of Science in Business Administration with a focus on Finance and Marketing from Boston University, completing her studies from 2007 to 2011. Her educational background provides a solid foundation for her expertise in digital marketing, particularly in managing paid search campaigns using tools like Marin Software and Kenshoo.
Technical Skills and Tools
Puja Shah is proficient in analyzing marketing data using Google Analytics and Microsoft Excel. She has experience in creating presentations and reports with Microsoft PowerPoint and Word. Additionally, she utilizes Adobe Advertising Cloud and DoubleClick Campaign Manager to implement effective digital advertising strategies.
Internship Experience
Before her career in paid search marketing, Puja Shah gained valuable experience through internships. She worked as a Marketing Intern at Windham Capital Management, LLC, and also interned at the U.S. Department of Commerce in 2010. These roles contributed to her understanding of marketing principles and practices.