Taylor De Boer
About Taylor De Boer
Taylor De Boer is a Senior Associate in Offline Media at Nutrafol, where she collaborates with analytics and brand teams to enhance offline media strategies. She has a background in marketing and media buying, with previous roles at Hill Holliday and ACS Acquisition Services.
Current Role at Nutrafol
Taylor De Boer serves as a Senior Associate in Offline Media at Nutrafol, a position held since 2023. In this role, Taylor collaborates with the analytics team to assess the impact of offline media on the consumer journey. Taylor's responsibilities include leveraging industry trends to identify opportunities for performance enhancement and maintaining relationships with cross-discipline team members and media agencies.
Previous Experience at Hill Holliday
Prior to joining Nutrafol, Taylor De Boer worked at Hill Holliday for four years, first as an Assistant Media Buyer from 2019 to 2021 and then as a Media Buyer from 2021 to 2023. In these roles, Taylor focused on strategizing and executing above-the-line (ATL) paid media campaigns, supporting both evergreen and key tentpole campaigns. This experience provided Taylor with a strong foundation in media buying and campaign management.
Education and Academic Background
Taylor De Boer holds a Bachelor’s Degree in Marketing from Providence College, where studies were completed from 2015 to 2019. Prior to this, Taylor graduated from Auburndale High School in 2015 with a High School Diploma. Additionally, Taylor participated in IES Abroad, studying International Business and Culture in 2018. This educational background has equipped Taylor with a diverse skill set applicable to the marketing and media landscape.
Internship Experience
Taylor has gained valuable experience through various internships. In 2018, Taylor worked as a Store Support Intern at Talbots for two months in Hingham, Massachusetts, and as an M&A Research Intern at ACS Acquisition Services for three months in Vienna, Austria. These internships provided practical insights into retail operations and mergers and acquisitions, contributing to Taylor's overall professional development.
Collaborative Work and Strategy Development
In the current role at Nutrafol, Taylor collaborates closely with the brand team to develop creative concepts that align with consumer behavior and campaign objectives. This collaboration is essential for ensuring that marketing strategies effectively resonate with target audiences and drive campaign success.