Aiko Yao
About Aiko Yao
Aiko Yao is an ABM Campaign Manager at Nuvei with a background in marketing and communications. She has experience in various roles, including social media coordination and B2B marketing, and holds multiple degrees in business and fashion management.
Current Role at Nuvei
Aiko Yao serves as the ABM Campaign Manager at Nuvei, a position held since 2022. In this role, Aiko focuses on account-based marketing strategies to enhance client engagement and drive business growth. Aiko utilizes expertise in market research and growth strategies to develop effective campaigns that align with the company's objectives.
Previous Experience in Marketing and Communications
Prior to joining Nuvei, Aiko Yao held various roles in marketing and communications. Aiko worked at JOYY Inc. as a Fashion B2B Marketing Coordinator from 2021 to 2022, and at For Art's Sake as a Social Media & Digital Content specialist for one month in 2021. Aiko also contributed to Aequem as a Social Media Coordinator for three months in 2021, where responsibilities included managing social media strategies.
Educational Background
Aiko Yao has a comprehensive educational background in business and management. Aiko studied at Alma Mater Studiorum – Università di Bologna, earning a degree in Business Administration, Management and Operations from 2016 to 2020. Aiko furthered education at The Manchester Metropolitan University, obtaining a Master of Arts in Business, Management, Marketing, and Related Support Services from 2020 to 2021. Additionally, Aiko completed a Master's degree in Fashion & Luxury Brand Management at Istituto Marangoni during the same period.
Skills and Expertise
Aiko Yao possesses a range of skills relevant to marketing and business development. Proficient in CRM and MS Office, Aiko enhances communication and presentation capabilities. Aiko has hands-on experience in evaluating growth strategies and conducting market research. Additionally, Aiko is recognized for achieving targets and maintaining consistent performance in marketing and communications.
Early Career Experience
Aiko Yao began professional experience as an Audit Assistant at RSM Italy in 2019, where Aiko worked for seven months in Turin, Piedmont. This role provided foundational skills in auditing and financial analysis. Aiko's early career also included a brief tenure at For Art's Sake, focusing on social media and digital content.