Barbara Badelt Ford
About Barbara Badelt Ford
Barbara Badelt Ford serves as the Vice President of Global Commerce Platforms at Nuvei, bringing over 15 years of experience in retail and payments technology. She has held various leadership roles in companies such as Global Blue and Adyen, focusing on strategic partnerships and innovative commerce solutions.
Current Role at Nuvei
Barbara Badelt Ford serves as the Vice President of Global Commerce Platforms at Nuvei. She has held this position since 2022 and operates out of the New York City Metropolitan Area. In this role, she focuses on creating and implementing strategies that enhance the shopping experience for commerce platform partners and global consumer brands.
Previous Experience at Global Blue
Before joining Nuvei, Barbara Badelt Ford worked at Global Blue from 2012 to 2019. During her seven years there, she held multiple roles, including Head of Trade Marketing (Global), Head of Global Enterprise Accounts, and Global Account Manager, all based in London, United Kingdom.
Education and Academic Background
Barbara Badelt Ford earned a Master's degree in International Business/Trade/Commerce from WU (Vienna University of Economics and Business) between 1998 and 2005. Additionally, she studied Retail Management at the Fashion Institute of Technology, where she achieved a focus on Omnichannel Management in 2020. She also attended Universidad Autónoma de Madrid for a brief period in 2003, studying International Economics.
Expertise in Retail and Payments Technology
Barbara Badelt Ford possesses over 15 years of experience in retail and payments technology. Her expertise includes building and scaling global partner strategies and ecosystems. She has a strong technical acumen that allows her to align industry and market requirements with internal product strategies, particularly in omnichannel and unified commerce trends.
Mentorship Role at Ceresa
In addition to her role at Nuvei, Barbara Badelt Ford has been working as a Business Mentor at Ceresa since 2023. This position allows her to leverage her extensive experience in fostering strategic partnerships and driving innovation within the business landscape.