Shiyu(naomi) Duan

Product Designer @ NWEA

About Shiyu(naomi) Duan

Shiyu (Naomi) Duan is a Product Designer with a diverse background in user experience research and product management. She has worked with various companies, including NIO, Siemens, and DiDi, and holds degrees in Psychology and Human-Computer Interaction.

Current Role at NWEA

Shiyu Duan currently serves as a Product Designer at NWEA, a role she has held since 2023. In this position, she focuses on enhancing user experiences through human-centered design principles. Her work involves integrating insights from her diverse background in psychology and product management to create effective and accessible design solutions.

Previous Experience in Product Design

Prior to her current role, Shiyu Duan worked at several notable organizations. She was a Product Designer at DiDi for three months in 2021 and later served as a Strategic Product Manager at the same company for four months in 2022. Additionally, she held positions as a User Experience Designer at Siemens and a User Experience Researcher at NIO, both in 2021, contributing to her extensive experience in product design and user experience.

Educational Background

Shiyu Duan has a solid educational foundation in social sciences and human-computer interaction. She earned a Bachelor of Social Science with a minor in Psychology and French from The Chinese University of Hong Kong from 2018 to 2022. She furthered her studies at Carnegie Mellon University, where she completed a Master's degree in Human-Computer Interaction. Additionally, she attended Beijing National Day School, where she achieved a High School Diploma.

Research and Innovation Experience

Shiyu Duan has engaged in research and innovation roles that complement her design expertise. She worked as a Research Assistant at The Future Lab at Tsinghua University for six months in 2020-2021. Her experience in business innovation and user experience research informs her approach to product design, allowing her to focus on improving user interactions across various platforms.

Skills and Expertise

Shiyu Duan possesses a unique blend of skills that enhance her capabilities as a Product Designer. Her background in psychology allows her to incorporate empathy into her design work, improving accessibility for users. Additionally, her experience in product management provides her with valuable business insights, which she leverages to create user-centered design solutions in both software and hardware contexts.

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