Yoshini White
About Yoshini White
Yoshini White is a Senior Graphic Designer at NWEA, where she has worked since 2019. She has a diverse background in graphic design and marketing, having held various roles at organizations such as Roger That, Zimmer Gunsul Frasca Architects, and Connective DX.
Current Role at NWEA
Yoshini White has served as a Senior Graphic Designer at NWEA since 2019. In this role, she manages a graphic design team that includes both full-time employees and contractors. She leads the visual design of all marketing platforms, which encompasses social media, digital content, websites, print materials, and events. Additionally, she is responsible for managing brand guidelines and assets, ensuring that brand standards are communicated effectively across the organization.
Previous Experience in Graphic Design
Prior to her current position at NWEA, Yoshini White held various roles in graphic design. She worked as a Senior Designer at BPN - Borders Perrin Norrander from 2016 to 2018 and as a Senior Visual Designer at Subtext for six months in 2019. Earlier in her career, she was an Experience Designer at Connective DX from 2012 to 2015 and a Graphic Designer at Zimmer Gunsul Frasca Architects LLP from 2010 to 2012. These experiences contributed to her expertise in visual design and marketing strategies.
Education and Academic Background
Yoshini White studied at the University of Oregon and Portland State University, where she earned a Bachelor of Science degree. Her academic focus included a major in Graphic Design and a minor in Communications, which she pursued from 2006 to 2008. This educational background provided her with foundational skills in design and communication that she applies in her professional work.
Leadership in Colleague Resource Groups
At NWEA, Yoshini White co-led the inaugural People of Color - Colleague Resource Group from January 2020 to February 2022. In this capacity, she organized and facilitated monthly meetings and check-ins for the group. She also contributed to the development of by-laws and procedures in collaboration with other Colleague Resource Group leaders. Additionally, she served on the DEIA council, further demonstrating her commitment to diversity, equity, inclusion, and accessibility initiatives within the organization.
Marketing and Strategic Contributions
In her role at NWEA, Yoshini White has contributed to marketing strategy, estimating, and scheduling. She played a significant role in art directing the visual language for NWEA's brand and product campaigns. Her collaborative efforts with various teams across the organization, including Product, Professional Learning, and Marketing, have been essential in aligning design initiatives with broader organizational goals.