Adam Ben Yousef
About Adam Ben Yousef
Adam Ben Yousef serves as the Global VP of Revenue Growth Management at o9 Solutions, Inc. He has a background in physics from the University of Oxford and extensive experience in marketing and strategy roles at Diageo and Oliver Wyman.
Current Role at o9 Solutions
Adam Ben Yousef serves as the Global VP of Revenue Growth Management at o9 Solutions, Inc. since 2021. In this role, he focuses on optimizing pricing, promotion, assortment, and marketing investment across various geographies and channels. He collaborates with executive teams and sales and marketing organizations to enhance capabilities that promote commercial excellence. His contributions are integral to the company's efforts in business model transformation, particularly in the area of integrated business planning.
Previous Experience at Diageo
Prior to his current position, Adam held multiple roles at Diageo, including Innovation Director for Europe, Russia, and Turkey, and Global Marketing Effectiveness Director. He worked as Innovation Director from 2019 to 2020 and as Marketing Director for a period of nine months in 2021. His tenure at Diageo also included leading corporate strategy initiatives globally, which contributed to the company's strategic direction and market positioning.
Consulting Background at Oliver Wyman
Adam began his career at Oliver Wyman, where he worked as a Consultant from 2011 to 2012 and as a Senior Consultant from 2012 to 2013. He also gained early experience as a Summer Analyst in 2009. His consulting background provided him with a strong foundation in analytical thinking and strategic planning, which he later applied in his roles at Diageo and o9 Solutions.
Education and Expertise
Adam studied at the University of Oxford, where he earned a Master of Physics (MPhys) degree from 2006 to 2010. His academic background in physics complements his expertise in leveraging advanced analytics and consumer research to drive business model transformation. This combination of education and experience enables him to effectively address complex business challenges.