James Overton
About James Overton
James Overton is a Senior Product Marketing Manager at Ocado Intelligent Automation, where he has worked since 2023. He has a background in digital marketing and product management, having previously held key roles at Nielsen and co-founded Scene.
Work at Ocado Intelligent Automation
James Overton has been serving as the Senior Product Marketing Manager at Ocado Intelligent Automation since 2023. In this role, he is responsible for overseeing product marketing strategies and initiatives within the company. His experience in product marketing and digital marketing contributes to the development and execution of marketing plans that align with Ocado's goals.
Previous Experience at Nielsen
Prior to his current role, Overton worked at Nielsen in various capacities. He served as Head of Digital Marketing for Europe from 2011 to 2014, where he focused on digital strategies across the region. He also held the position of Product Marketing Manager from 2009 to 2011, contributing to product marketing efforts. Notably, he led the activation of Nielsen's sponsorship for the London 2012 Olympic Games and Paralympic Games.
Entrepreneurial Role at Scene
James Overton co-founded Scene and served as the Chief Product Officer from 2014 to 2023. In this role, he was instrumental in developing product strategies and overseeing product development initiatives. His leadership at Scene contributed to the company's growth and innovation in the market.
Education and Expertise
James Overton studied English and American Literature at the University of East Anglia, where he earned his Bachelor's Degree from 1999 to 2002. He also attended Hampton School from 1993 to 1999. His educational background provides a foundation for his expertise in product marketing and communication.
Achievements in Marketing and Data Solutions
During his tenure at Nielsen, James Overton developed and launched Nielsen's first regional platform to showcase local market and pan-European consumer insights through multimedia formats. He was also responsible for delivering the Nielsen Store for Europe, which provided ready-to-purchase data reports for the FMCG Retail and Media industries.