Vonda Andrews
About Vonda Andrews
Vonda Andrews serves as the VP of Marketing at Ocavu, where she has worked since 2021. She has extensive experience in marketing, having held various roles at notable organizations including Career Step, The Coca-Cola Company, and the United States Olympic Committee.
Current Role at Ocavu
Vonda Andrews serves as the Vice President of Marketing at Ocavu, a position she has held since 2021. In this role, she focuses on deploying augmented reality (AR) and non-fungible token (NFT) campaigns as part of the company's Web3 platform. Andrews plays a significant role in integrating extended reality (XR) and Web3 technologies into marketing strategies, which enhances brand storytelling and community engagement. Her leadership involves managing cross-departmental teams to ensure that marketing projects are delivered on time and within budget.
Previous Experience in Marketing
Prior to her current position, Vonda Andrews accumulated extensive marketing experience across various organizations. She worked at Career Step as a Senior Marketing Manager from 2013 to 2019, where she was involved in strategic marketing initiatives. Before that, she held roles at The Coca-Cola Company, serving as a Commercial Execution Manager and later as a Senior Marketing Activation Manager from 2002 to 2011. Additionally, she worked at the United States Olympic Committee in various marketing roles from 1999 to 2002, contributing to brand management and marketing communications.
Educational Background
Vonda Andrews earned her Bachelor of Science degree in Marketing from the University of Utah, specifically from the David Eccles School of Business. This educational foundation has supported her career in marketing, providing her with the skills and knowledge necessary to excel in various marketing roles throughout her professional journey.
Expertise in Marketing Technologies
Andrews has developed expertise in deploying innovative marketing technologies, particularly in the areas of augmented reality (AR) and non-fungible tokens (NFTs). Her work at Ocavu emphasizes the integration of XR and Web3 technologies into marketing strategies, which enhances brand storytelling and fosters community engagement. This focus on emerging technologies positions her as a knowledgeable leader in the evolving landscape of digital marketing.
Leadership Roles in Marketing
Throughout her career, Vonda Andrews has held several leadership positions in marketing. She served as Vice President of Marketing & Licensing at Dowdle Folk Art for one year from 2019 to 2020 and worked as a Senior Marketing Consultant at add ONE Marketing Solutions, LLC from 2012 to 2013. These roles have contributed to her ability to manage cross-departmental teams and deliver marketing projects effectively.