OfferFit
OfferFit, founded in 2020 by Cornell math PhDs George Khachatryan and Victor Kostyuk, specializes in automating experimentation for lifecycle marketing using AI, and has raised $25M in Series B funding.
Company History
OfferFit was founded in 2020 by Cornell math PhD graduates George Khachatryan and Victor Kostyuk. The company focuses on helping marketers optimize lifecycle marketing campaigns through automated experimentation. Since its inception, OfferFit has aimed to replace traditional A/B testing with more advanced methods to accelerate marketing performance.
Recent Funding
In its efforts to scale and further develop its products, OfferFit has successfully raised $25 million in Series B funding, led by Menlo Ventures. This new round of investment allows OfferFit to expand its operations and enhance its technological offerings, enabling more marketers to benefit from automated experimentation and 1:1 customer decision-making.
Founders
OfferFit was founded by George Khachatryan and Victor Kostyuk, both of whom hold PhDs in mathematics from Cornell University. Their expertise and academic backgrounds have been integral to developing OfferFit's innovative platform, which leverages reinforcement learning AI to optimize marketing efforts.
Technology and Innovation
OfferFit utilizes reinforcement learning AI to automate experimentation and optimize lifecycle marketing campaigns. The technology instantly detects and adapts to market changes, enabling marketers to test multiple variables simultaneously and make automated 1:1 decisions for each customer. The platform is designed to be compatible with existing tech stacks, allowing businesses to get started within a day.
Industry Partners
OfferFit serves various industries, including notable companies such as MetLife, Foxtel Group, and Brinks Home. These partnerships reflect the platform's versatility and effectiveness in different market segments, showcasing its ability to deliver tailored marketing solutions across diverse customer bases.