Yves Baudechon
About Yves Baudechon
Yves Baudechon: President and Co-Founder of Social.Lab Worldwide
Yves Baudechon serves as the President and Co-Founder of Social.Lab Worldwide. He also holds the title of Global Lead for the Social & Performance Expert Group. With over 35 years of experience in the communications sector, Baudechon has played a pivotal role in shaping and developing various start-ups. His leadership within Social.Lab, a digital marketing agency acquired by WPP/Ogilvy in 2013, has solidified the company's influence in the market.
Career Beginnings and Marketing Power
Yves Baudechon's career began in the 1990s with the creation of Marketing Power. Under his leadership as CEO, the company became a significant player in the communications industry until 2007. Marketing Power focused on pioneering innovative marketing solutions, setting a strong foundation for Baudechon's future endeavors in the start-up ecosystem.
Innovations with JustForYou
During his tenure in the marketing sector, Yves Baudechon co-created JustForYou, the largest e-mail marketing program in Belgium. This initiative marked a significant contribution to the country's digital marketing capabilities, reinforcing Baudechon's reputation as a forward-thinking entrepreneur in the communications industry.
Radionomy: Global Online Radio Platform
In 2008, Yves Baudechon co-founded Radionomy, a global platform designed for online radio stations. This venture aimed to provide an innovative solution for both radio broadcasters and listeners. Radionomy's success eventually led to its acquisition by Vivendi in 2015, highlighting Baudechon's ability to create and scale digital platforms.
Board Memberships at Ogilvy Agencies
Beyond his entrepreneurial ventures, Yves Baudechon serves as a board member of several Ogilvy agencies. His roles extend across countries including France, Germany, The Netherlands, Belgium, Poland, and Switzerland. This involvement underlines his influential presence and strategic impact within the global communications network.