Alice Bedwell
About Alice Bedwell
Alice Bedwell is a Content and Product Marketing Manager (Global) at Ometria, where she has progressed from various roles since joining in 2017. She holds a Bachelor of Laws and a Master of Laws, and has expertise in digital marketing and customer retention strategies.
Current Role at Ometria
Alice Bedwell serves as the Content and Product Marketing Manager (Global) at Ometria, a position she has held since 2023. In this role, she focuses on developing content strategies that enhance product visibility and customer engagement. Her responsibilities include advising on customer retention strategies across various channels and contributing to the overall marketing direction of the company. Alice's experience at Ometria has allowed her to grow from an Executive to a Manager and Team Lead, showcasing her expertise in digital marketing.
Previous Experience at Ometria
Alice Bedwell has held multiple positions at Ometria since joining the company in 2017. She initially worked as an Account Executive for three months in 2022 before transitioning to a Senior Business Development Executive role from 2021 to 2022. Following that, she served as a Marketing Executive from 2022 to 2023. Throughout her tenure, Alice has gained extensive experience in digital marketing and has worked with leading e-commerce brands in the UK.
Educational Background
Alice Bedwell studied at the University of the West of England, where she earned a Bachelor of Laws (LLB) from 2014 to 2017. She furthered her education at BPP Law School, obtaining a Master of Laws (LLM) from 2018 to 2019. Her academic background in law complements her career in marketing, providing her with a strong foundation for understanding regulatory and compliance issues in the digital space.
Writing and Thought Leadership
Alice Bedwell has contributed to various topics related to digital marketing, including email engagement, channel affinity, and personalized e-commerce newsletters. She has also been involved in thought leadership content focusing on women's roles in retail and the impact of artificial intelligence in the industry. Her writing reflects her expertise and insights into current trends and challenges in the marketing landscape.
Career Progression and Skills
Alice Bedwell's career has seen significant progression, particularly during her time at Ometria. She has advanced from entry-level positions to managerial roles, demonstrating her ability to adapt and grow within the digital marketing field. Her skills include customer retention strategy development and content marketing, making her a valuable asset to her team and the broader marketing community.