Annie Blundell
About Annie Blundell
Annie Blundell is the BDR Team Lead at Ometria, where she has contributed to significant CRM revenue growth for retailers. With a diverse background in sales and account management across various companies, she also runs a side business creating Pom Pom creations showcased on Instagram.
Work at Ometria
Annie Blundell currently serves as the BDR Team Lead at Ometria, a position she has held since 2024. In this role, she leads a team focused on business development, leveraging her extensive experience in sales and account management. Prior to this position, she worked as a Senior Business Development professional at Ometria from 2022 to 2023. During her time at Ometria, she has contributed to significant revenue growth, including an 82% year-over-year increase in CRM revenue for innovative retailers utilizing the platform.
Previous Experience
Annie Blundell has a diverse background in sales and account management across various companies. She worked at Air Marketing Group Ltd in multiple roles, including Account Director, Senior Account Manager, and Business Development Executive, from 2017 to 2019. She also served as a Sales Consultant at LSL Property Services plc from 2016 to 2017. Additionally, she held positions at Pure360 as a Senior Sales Development Representative and Business Development professional from 2019 to 2022, and worked at Informa as a Delegate Relations Manager from 2013 to 2014.
Education and Expertise
Annie Blundell studied at the University of Gloucestershire, where she earned a BA(Hons) degree from 2008 to 2012. Prior to that, she attended Exeter College from 2004 to 2006. Her educational background is complemented by her practical experience in CRM growth and retention, which she shares with retail marketers. She engages with notable retailers such as Hotel Chocolat, Steve Madden, Fred Perry, and Astrid + Miyu to enhance their customer experiences.
Background
Annie Blundell's professional journey began after completing her education at Cullompton Community College, where she studied from 1999 to 2004. She has worked in various roles in the retail and marketing sectors, primarily in Exeter and London. Her career spans over a decade, during which she has developed a strong foundation in sales, account management, and business development.
Side Hustle and Creative Pursuits
In addition to her professional career, Annie Blundell runs a side hustle where she creates colorful Pom Pom creations. She showcases her work on Instagram under the handle @anniedupom. This creative endeavor reflects her artistic skills and passion for crafting, complementing her professional achievements in the business development field.