Mercedes Bath Barranco
About Mercedes Bath Barranco
Mercedes Bath Barranco serves as the Partnerships Director EMEA at Ometria, having previously held various roles at Movable Ink and IBM. She has a strong background in partnership development and sales, with experience in building teams and collaborating with clients across Europe.
Work at Ometria
Mercedes Bath Barranco serves as the Partnerships Director EMEA at Ometria, a position she has held since 2023. In this role, she is responsible for developing and managing partnerships across the Europe, Middle East, and Africa regions. Her experience in partnership management and sales enhances Ometria's strategic initiatives and growth in the competitive market.
Previous Experience at Movable Ink
Prior to her current role, Mercedes worked at Movable Ink for four years in various capacities. She began as a Partner Sales Manager in 2019, progressing to Associate Director of Partner Sales in 2020, and ultimately serving as Director of Partnerships for EMEA from 2022 to 2023. During her tenure, she successfully built Movable Ink's UK Partnerships team from the ground up, contributing to the company's expansion in the region.
Experience at IBM
Mercedes Bath Barranco has extensive experience with IBM, where she worked for three years in the Watson Customer Engagement team. She held roles including Watson Commerce and Digital Experience Specialist and Digital Offerings Specialist. Her responsibilities involved collaboration with clients and Business Partners to enhance digital solutions. She also participated in the SWG Graduate Programme and served as a Recruitment Assistant.
Education and Expertise
Mercedes studied at Loughborough University, where she earned a BSc (Hons) in Information Management and Computing from 2011 to 2015. Prior to that, she attended Nonsuch High School for Girls, achieving A Levels in Information and Communications Technology, Psychology, Spanish, and Critical Thinking from 2003 to 2010. Her educational background supports her expertise in technology and partnership management.
Membership at Partnership Leaders
Since 2021, Mercedes has been a member of Partnership Leaders, an organization focused on advancing the partnership profession. Her involvement reflects her commitment to professional development and networking within the partnerships community.