Aakanksha Ohri
About Aakanksha Ohri
Aakanksha Ohri is a Product Marketing Manager with over 10 years of experience in e-commerce, specializing in category management, business alliances, and digital marketing. She has worked with companies like Paytm, Snapdeal, and Startegde Ventures India Pvt Ltd, and holds a PGDM in Marketing from IMT- CDL Ghaziabad.
Work at One97 Communications Limited
Currently, Aakanksha Ohri serves as a Product Marketing Manager at One97 Communications Limited. In this role, she collaborates with business and product teams to strategize solutions aimed at increasing leads and enhancing business awareness. Her responsibilities include managing digital marketing efforts across various platforms, including social media, blogs, newsletters, SEO, SEM, print media, and business websites.
Experience in E-commerce and Business Development
Aakanksha Ohri has over 10 years of experience in the e-commerce sector, specializing in category management, business alliances, and visual merchandising. She built a vendor base of over 80 eCommerce vendors in categories such as Apparels, Jewelry, and Home Decor while working at Startegde Ventures India Pvt Ltd. Her previous roles include working at Paytm Mall as Assistant Manager for O2O marketing and as Key Account Manager for Jewelry and Footwear at Paytm.
Education and Expertise
Aakanksha Ohri holds a Post Graduation Diploma in Management (PGDM) with a focus on Marketing/Marketing Management from IMT- CDL Ghaziabad, which she completed from 2012 to 2014. She also earned a Master of Science (MSc) in Bioelectronics & Instrumentation from Jamia Hamdard between 2009 and 2011. Additionally, she obtained a Bachelor of Science (BSc) in Instrumentation from Rajguru College of Applied Sciences for Women, Delhi University, from 2006 to 2009.
Previous Roles and Responsibilities
Aakanksha has held various positions that contributed to her extensive skill set. She worked as a Program Manager for E-commerce at WhiteMango.in, a Research Analyst at Insight Alpha, and a Copywriter/Editor at Snapdeal. Additionally, she served as a Guest Lecturer at Shaheed Rajguru College of Applied Sciences, Delhi University. These roles have equipped her with a strong foundation in operations, customer handling, and marketing strategies.
Networking and Vendor Relations
Aakanksha Ohri possesses a strong network and alliances with vendors from domestic markets. This network has been instrumental in her roles, particularly in business development and category management, where establishing and maintaining vendor relationships is crucial for success in the e-commerce landscape.