Emily Benson
About Emily Benson
Emily Benson is a Marketing Automation Manager with a background in Theatre Arts and extensive experience in email marketing. She specializes in audience segmentation, A/B testing, and email compliance, leveraging her creative skills as a poet to enhance her marketing strategies.
Current Role at OnSolve
Emily Benson serves as the Marketing Automation Manager at OnSolve, a position she has held since 2022. In this role, she focuses on optimizing email marketing strategies and enhancing audience engagement through effective automation practices. Her responsibilities include creating smart audience segments and developing actionable A/B testing plans to improve campaign performance.
Education and Expertise
Emily Benson earned a Bachelor of Arts with Honors in Theatre Arts from Nazareth University, where she studied from 1997 to 2001. Her educational background in theatre arts contributes to her creative approach in marketing, particularly in crafting compelling email content. She also advises on email compliance and best practices, ensuring campaigns are effective and legally compliant.
Professional Background
Emily has a diverse professional background in marketing and communications. Prior to her current role, she worked at various organizations, including Carestream as a Digital Marketing Specialist from 2016 to 2019 and PostUp as an Email Campaign Manager from 2012 to 2016. She also held positions at Dixon Schwabl Advertising, where she served as both an Automation Specialist and an Email Marketing Strategist.
Previous Experience
Before joining OnSolve, Emily held several marketing roles that contributed to her expertise. She worked as a Retention Strategist at Common Thread Collective for two months in 2021 and briefly as an Advanced Scorer at Pearson Education in 2010. Her experience spans various aspects of digital marketing, focusing on email strategies and audience engagement.
Creative Contributions
Emily Benson's background in professional stage management for live theatre enhances her creative approach to email marketing. As a poet, she brings a unique perspective to crafting engaging content, which aids in converting businesses from a traditional 'blast' mentality to a more interactive and valuable two-way communication tool.