Samantha Benson
About Samantha Benson
Samantha Benson is a Demand Generation Manager with a diverse background in marketing and sales across various industries, including technology and luxury retail. She has held multiple roles at Cortavo Inc and currently works at OnSolve, where she focuses on enhancing lead generation and sales pipeline efficiency through innovative strategies.
Work at OnSolve
Samantha Benson currently holds the position of Demand Generation Manager at OnSolve, where she has been employed since 2023. In this role, she focuses on enhancing lead generation and optimizing sales pipeline efficiency. Her responsibilities include developing and implementing integrated marketing campaigns that support the company's objectives. Samantha's experience in demand generation is complemented by her previous roles in marketing and sales, allowing her to contribute effectively to OnSolve's growth.
Previous Experience at Cortavo Inc
Samantha Benson worked at Cortavo Inc in various capacities from 2019 to 2023. Initially, she served as a Marketing Coordinator for two years, where she contributed to marketing strategies and campaigns. She then transitioned to the role of Marketing Specialist for one year, further honing her skills in marketing. In 2022, she took on the position of Campaign Team Lead for nine months, where she led campaign initiatives. Her diverse roles at Cortavo allowed her to develop a strong foundation in marketing and project management.
Background in Marketing and Sales
Samantha Benson has a solid background in marketing and sales, with experience spanning several industries. She began her career as a Sales Representative at Response Mine Interactive and later transitioned to Sayers Technology, LLC, where she worked as an Inside Sales Account Executive. Her early career also included roles as a Marketing Coordinator at Sayers Technology and as a Department Development Intern at Bloomingdale's. This diverse experience has equipped her with the skills necessary for effective customer engagement and sales enablement.
Education and Expertise
Samantha Benson earned her Bachelor of Business Administration (BBA) from Pace University, where she studied Advertising and Marketing with a minor in Non-Profit Studies from 2012 to 2016. Her academic background provided her with a strong foundation in marketing principles and strategies. Additionally, she has developed expertise in project management and sales enablement, which she applies in her current role and throughout her career.
Passion for AI Tools in Marketing
Samantha Benson has a keen interest in leveraging new AI tools to enhance marketing efforts. She actively seeks to implement technologies such as 6sense and Conversica to improve lead generation and sales pipeline efficiency. Her passion for learning and adopting innovative solutions reflects her commitment to staying at the forefront of marketing trends and maximizing the effectiveness of her strategies.