OpenX
OpenX operates as an independent programmatic advertising and supply-side platform, offering omnichannel targeting capabilities and a CarbonNeutral certified infrastructure.
Services
OpenX operates as an independent programmatic advertising and supply-side platform. It provides omnichannel targeting capabilities across all channels, including connected TV (CTV). The company offers a Net-Zero verified and CarbonNeutral certified programmatic platform. Utilizing a 100% cloud-based infrastructure, OpenX ensures scalable, efficient, and reliable ad serving.
Platform Capabilities
OpenX handles over 365 billion ad requests per day and scans and classifies over 1 million ad creatives daily. This extensive data management capability allows the company to maintain high levels of ad quality and performance. Additionally, OpenX integrates with over 250 data providers, enhancing its ability to deliver targeted and effective advertising solutions.
Publisher and Advertiser Relationships
OpenX works with over 130,000 active publisher domains, mobile apps, and CTV apps, reflecting its extensive reach in the digital advertising ecosystem. The platform maintains 70% direct publisher integrations, ensuring transparent and efficient ad placements. The company also collaborates with over 100,000 advertisers, providing them with robust tools for reaching their target audiences effectively.
Environmental Commitment
OpenX offers a Net-Zero verified and CarbonNeutral certified programmatic platform. This certification reflects the company's commitment to minimizing its environmental impact while providing high-quality advertising services. By prioritizing sustainability, OpenX positions itself as a leader in environmentally responsible advertising technology.