Bo Hu
About Bo Hu
Bo Hu serves as the Vice President of Growth & Analytics at Oportun, where he has worked since 2019. He has a robust background in digital marketing and analytics, having held key positions at Credit Karma, Capital One, and Affirm, Inc.
Current Role at Oportun
Bo Hu serves as the Vice President of Growth & Analytics at Oportun, a position he has held since 2019. In this role, he has implemented the first integrated multi-channel marketing attribution model across all marketing efforts. He leads a team focused on optimizing unbranded and branded search engine marketing (SEM) acquisition strategies, achieving a 30% increase in revenue acquisition while simultaneously reducing overall costs by 50%. His contributions have significantly influenced the company's marketing strategies and revenue growth.
Previous Experience at Credit Karma
Prior to his current role, Bo Hu worked at Credit Karma as the Head of Digital Growth Marketing, Direct Revenue from 2016 to 2018. During his tenure, he built the engagement marketing function from the ground up, which became a key priority for future revenue growth. He successfully tripled the number of digital customer communications per week and developed data-driven content cluster topics that significantly increased organic digital traffic.
Background in Capital One
Bo Hu's experience at Capital One spans several roles from 2015 to 2016 and from 2011 to 2014. He began as a Business Manager and later served as an Operations Analyst and Senior Business Analyst. His work included expanding major marketing analytics programs and developing a holistic digital data stitching model that integrated various omnichannel touchpoints. He transformed Display and Facebook marketing into a primary growth engine, increasing marketing margin positive spend significantly.
Educational Background at Cornell University
Bo Hu attended Cornell University from 2006 to 2010, where he earned a Bachelor of Science (BS) in Chemical Engineering. He also engaged in research activities as an Undergraduate Researcher and later as a Graduate Research Assistant from 2010 to 2011. His academic experience provided a strong foundation for his analytical and technical skills, which he has applied throughout his career.
Early Career and Additional Roles
Before his significant roles in marketing and analytics, Bo Hu held various positions that contributed to his professional development. He worked as a Student Contractor at the National Energy Technology Laboratory in 2009 and as a Concessions Lead at Delaware North Companies in 2007. These early experiences helped him build a diverse skill set that he later applied in more advanced roles within the finance and marketing sectors.