Xuan Liu
About Xuan Liu
Xuan Liu is a Sr. Marketing Analyst with a strong educational background in Spanish Language and Literature, as well as Marketing Analytics. Liu has accumulated diverse experience in marketing roles across various companies, currently working at Oportun since 2022.
Work at Oportun
Xuan Liu has been employed at Oportun as a Senior Marketing Analyst since 2022. In this role, Liu is responsible for analyzing marketing data and developing strategies to enhance the company's outreach and customer engagement. Oportun focuses on providing accessible financial services, and Liu's contributions are aimed at improving marketing effectiveness and driving growth within the organization.
Education and Expertise
Xuan Liu holds a Master of Science in Marketing Analytics from the University of Rochester, which was completed in 2019. Prior to this, Liu earned a Bachelor's degree in Spanish Language and Literature from Sun Yat-Sen University, studying from 2013 to 2017. Additionally, Liu participated in an exchange program at Universidad de León from 2015 to 2016, further enhancing language skills and cultural understanding.
Background
Before joining Oportun, Xuan Liu accumulated experience in various marketing roles. Liu worked as a Marketing Analyst at China Postal Express & Logistics Company Limited from 2017 to 2018 in Shenzhen, China. Subsequently, Liu held positions at H Code in New York and YCharts in Chicago, where responsibilities included digital marketing analysis and strategy development.
Previous Work Experience
Xuan Liu's professional journey includes significant roles in marketing analysis. Liu worked at Celeri Network, Inc for five months in 2020 and served as a Digital Marketing Analyst at YCharts from 2020 to 2022. Prior to these roles, Liu was a Marketing Analyst at H Code from 2019 to 2020. This diverse experience has equipped Liu with a comprehensive understanding of marketing strategies across different markets.