Vivek Saini
About Vivek Saini
Vivek Saini is the Director of Marketing - Demand Generation at OpsMx, with extensive experience in marketing and business development across various organizations. He has held significant roles at companies such as IdeaClicks, LexisNexis, and Hitachi Vantara, demonstrating a strong track record in leadership and strategic marketing.
Current Role at OpsMx
Vivek Saini serves as the Director of Marketing - Demand Generation at OpsMx, a position he has held since 2020. Based in the San Francisco Bay Area, he focuses on driving demand generation strategies that align with the company's marketing objectives. His role involves leveraging his extensive experience in marketing to enhance the company's outreach and engagement efforts.
Previous Work Experience
Prior to his current role, Vivek Saini held various positions in marketing and business development across multiple organizations. He worked at IdeaClicks as Outreach from 2019 to 2020, and at Accops Systems Pvt. Ltd. as Vice President Marketing & Strategy from 2018 to 2019. His experience also includes roles at Hitachi Vantara, Universal Test Solutions, and British Council, where he developed skills in managing large accounts and converting prospects into clients.
Educational Background
Vivek Saini has a diverse educational background. He studied at The Manchester Metropolitan University, where he achieved an IMA in Education Management in 2007. He also holds a PGDSM in Marketing & Management from the National Institute of Sales-NIS Sparta, completed between 1998 and 2001. Additionally, he earned a Bachelor of Arts (B.A.) in Public Administration from DAV College-Chandigarh (Punjab University) from 1995 to 1998.
Expertise in Marketing Strategies
Vivek Saini possesses a strong understanding of technology and its application in marketing. He has expertise in orchestrating sales-aligned marketing strategies that deliver measurable results. His experience includes exploring new markets, organizing promotional programs, and developing strong business relationships with customers. He has a successful track record in leadership roles, contributing to the growth and effectiveness of marketing initiatives.
Leadership and Achievements
Throughout his career, Vivek Saini has demonstrated effective leadership in various marketing roles. He has been involved in projects that enhanced the value and scope of marketing within organizations. His ability to work in matrix roles within high-paced, metrics-driven environments has contributed to his success in achieving organizational goals. He is skilled in CxO event management and has effectively liaised with design teams to optimize marketing asset utilization.