Glenn Ono
About Glenn Ono
Glenn Ono serves as the Senior Director of Marketing at Optica, where he has significantly increased conference attendance and overseen various branding initiatives. He has a background in English Language and Literature from the University of California and has held several marketing leadership roles in notable organizations.
Work at Optica Publishing Group
Glenn Ono has served as the Senior Director of Marketing at Optica Publishing Group since 2014. In this role, he oversees branding and creative strategies for the organization’s meetings portfolio. His responsibilities include developing conference brand and style guidelines to enhance the overall attendee experience. Ono has played a principal role in an executive-level rebranding effort, which involved conducting a brand audit and needs assessment to align the organization’s marketing strategies with its mission.
Education and Expertise
Glenn Ono studied at the University of California, where he earned a Bachelor of Arts (BA) degree in English Language and Literature. This academic background has contributed to his expertise in marketing communications and branding. His extensive experience in various marketing roles has equipped him with skills in digital marketing, audience segmentation, and creative direction.
Background in Marketing Roles
Before joining Optica, Glenn Ono held several significant marketing positions. He worked as the Director of Marketing at The American Institute of Architects (AIA) from 2005 to 2013. He also served as the Marketing Communications Manager at the Challenger Center for Space Science Education from 1999 to 2005. Additionally, he was the Professional Development Director at the International Downtown Association for five months in 2014. His diverse background in these roles has shaped his approach to marketing strategy and execution.
Achievements in Marketing Strategy
During his tenure at Optica, Glenn Ono achieved a 32% increase in attendance at the OFC conference over four years. He introduced dynamic content for email production, allowing for customized messaging based on audience segments and behavior. Additionally, he developed an XML-based tool for creating responsive emails, enabling team members without HTML experience to contribute effectively. His initiatives have significantly enhanced the organization’s marketing capabilities.
Leadership and Team Development
Glenn Ono serves as the creative director for an internal design services team, managing up to 300 projects annually. He proposed and implemented a team restructuring plan that added headcount and promoted two team members, demonstrating his commitment to team development and leadership. His focus on enhancing team capabilities aligns with his strategic vision for marketing at Optica.