Optimal Strategix Group, Inc.
Optimal Strategix Group, Inc. (OSG) is a market research company founded in 2008, specializing in business growth, analytics, and strategic consulting with a team of 139 employees.
Company Overview
Optimal Strategix Group, Inc. is a privately held company founded in 2008, headquartered in Bensalem, Pennsylvania, with additional locations in Bengaluru, Karnataka, New York, Manchester, UK, and Dubai, UAE. The company employs 139 individuals and operates within the market research industry. It specializes in identifying business opportunities and offers a range of services aimed at driving growth through customer-centric strategies.
Services Offered
Optimal Strategix Group provides a comprehensive suite of services including strategic consulting, marketing consulting, market research, innovation, market segmentation, and communication optimization. The company also specializes in various forms of analytics, such as behavioral, advanced, and cognitive analytics. Additionally, it offers life science consulting, management consulting, and financial consulting, alongside tech-enabled services tailored to address business challenges across multiple industries.
Technological Solutions
The company offers a portfolio of Platform as a Service (PaaS) and Software as a Service (SaaS) products, including a Customer Data Platform designed to create personalized experiences using AI-based customer data. Optimal Strategix Group utilizes ASEMAPTM technology to understand future customer expectations and provides AI/ML-powered tools for managing large datasets. Their technology platform adheres to high industry standards for data safety and security.
Industry Focus
Optimal Strategix Group serves a diverse range of industries, including MedTech, retail, pharmaceuticals, healthcare, consumer goods, financial services, energy, entertainment, and government. The company assists consumer goods firms in new product development and helps MedTech companies navigate digital transformation and brand positioning. Its services also include support for retail companies to adapt to changing market conditions through real-time behavioral analytics.
Publications and Insights
The work of Optimal Strategix Group has been featured in prominent publications such as Forbes, Harvard Business Review, Journal of Marketing Research, and Chief Marketer. The company publishes resources including blogs, case studies, webinars, and white papers, sharing insights on trends in behavioral analysis, data analytics, artificial intelligence, and machine learning. These resources aim to inform and educate stakeholders across various sectors.