Alex Ham

VP, Ad Operations @ Optimal

About Alex Ham

Alex Ham serves as the Vice President of Ad Operations at Optimal, where he has worked since 2022. He has a diverse background in both start-up and corporate environments, with experience in the Consumer Product and Online Media industries.

Current Role at Optimal

Alex Ham currently serves as the Vice President of Ad Operations at Optimal, a position he has held since 2022. In this role, he is responsible for overseeing ad operations and ensuring efficient execution of advertising strategies. His tenure at Optimal follows a previous four-year period in the same company, where he contributed significantly to ad operations from 2018 to 2022.

Previous Experience in Ad Operations

Prior to his current role, Alex Ham worked at Optimal in various capacities related to ad operations. His experience includes a strong focus on making reasonable assumptions and designing experiments that yield effective investments. This background has equipped him with the skills necessary to navigate the complexities of ad operations in the online media industry.

Education and Expertise

Alex Ham earned a Bachelor of Arts degree in Mathematics from San Jose State University, where he studied from 2000 to 2004. His educational background provides a strong analytical foundation that supports his work in ad operations and data-driven decision-making.

Professional Background

Alex Ham has a diverse professional background that spans both start-up and corporate environments. He has held various roles in the Consumer Product and Online Media industries, including positions at iHerb Inc. and Fox Interactive Media. His experience includes roles such as Business Analyst, Product Owner, and Operations Manager, showcasing his versatility and ability to lead cross-functional teams.

Skills in Technology and Experimentation

Alex Ham enjoys leveraging technology to prototype solutions and design experiments for complex problems. His approach focuses on creating effective strategies that address ill-structured challenges, demonstrating his commitment to innovation and efficiency in his work.

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