Brian Wulfe
About Brian Wulfe
Brian Wulfe serves as the President of the Performance Marketing Division at Optimal, where he has worked since 2022. He has extensive experience in digital marketing, having previously founded and led Effective Spend, and has a strong background in various marketing strategies and client account management.
Work at Optimal
Brian Wulfe serves as the President of the Performance Marketing Division at Optimal, a position he has held since 2022. Based in the Austin, Texas Metropolitan Area, he is responsible for overseeing the strategic direction and performance optimization of the division. His leadership focuses on enhancing client accounts and driving business development initiatives.
Previous Experience at Effective Spend
Before joining Optimal, Brian Wulfe was the Founder and CEO of Effective Spend, where he worked from 2009 to 2022. Under his leadership, Effective Spend became one of the fastest-growing agencies in Texas, catering to various industries such as retail, healthcare, education, B2B tech, financial services, and travel. He played a crucial role in shaping the agency's strategic direction and client services.
Experience at Living Direct
Brian Wulfe worked as the Online Marketing Manager at Living Direct from 2006 to 2010. In this role, he implemented and grew customer acquisition programs across multiple channels, including SEM, SEO, Email, Affiliate, Social, Display, and Merchant Marketplaces. His efforts contributed to the company's online marketing effectiveness during his tenure.
Education and Certifications
Brian Wulfe studied at The University of Texas at Austin, where he earned a B.A. in Experimental Science from 2000 to 2005. He furthered his education in digital marketing by becoming a Google AdWords Professional and achieving certification in Search Advertising. His academic background and certifications support his expertise in various digital marketing disciplines.
Digital Marketing Expertise
Brian Wulfe specializes in a wide range of digital marketing areas. His expertise includes internet marketing, lead generation, web analytics, paid search, search engine optimization, social advertising, display advertising, landing page optimization, SEM technologies, Amazon advertising, and auction algorithms. This diverse skill set enables him to effectively manage and optimize marketing strategies for clients.