Jay Mathew
About Jay Mathew
Jay Mathew serves as the Chief Operating Officer at Optimal, bringing over 25 years of experience in the marketing and advertising industry, including significant roles at Unilever and Mirum Agency.
Current Role at Optimal
Jay Mathew serves as the Chief Operating Officer at Optimal, a position he has held since 2020. In this role, he oversees the company's operations, ensuring efficiency and effectiveness in business processes. His leadership contributes to Optimal's strategic direction and operational success in the competitive landscape of marketing and advertising.
Previous Experience at Unilever
Jay Mathew has extensive experience at Unilever, where he held multiple roles from 1993 to 2010. His positions included Territory Manager, Category Manager, Account Manager, Assistant Marketing Manager, Assistant Brand Manager, Senior Brand Manager, Marketing Director, Sales Planning Manager, and Shopper Marketing Director. This diverse experience equipped him with a comprehensive understanding of brand management and marketing strategies.
Leadership at Mirum Agency
At Mirum Agency, Jay Mathew held significant leadership roles, including Chief Operating Officer from 2016 to 2019 and Chief Commerce Activation Officer from 2019 to 2020. Additionally, he served as SVP General Manager for Lunchbox from 2012 to 2016. His tenure at Mirum Agency focused on enhancing commerce activation and operational strategies.
Educational Background
Jay Mathew earned a Bachelor of Business Administration (BBA) in Marketing and Finance from the University of Iowa, completing his studies from 1989 to 1993. He further advanced his education by obtaining a Master of Business Administration (MBA) from DePaul University, enhancing his expertise in marketing and business operations.
Expertise in Marketing and Operations
With over 25 years of experience in the marketing and advertising industry, Jay Mathew possesses expertise in various areas, including Consumer Products, Brand Management, Commerce Activation, Digital Media, Marketing Strategy, and Integrated Marketing. His professional background reflects a strong foundation in both marketing and operations, contributing to his effectiveness in leadership roles.