Matthew Bonus
About Matthew Bonus
Matthew Bonus is a Media Director with extensive experience managing media accounts for high-profile clients such as Mazda, Amazon, and Microsoft. He has a background in both traditional and digital media and has worked in various roles across multiple companies in the advertising industry.
Current Role as Media Director
Matthew Bonus currently serves as Media Director at Optimal, a position he has held since 2023. In this role, he manages media strategies for high-profile clients, including Starbucks and Bob's Discount Furniture. His responsibilities encompass overseeing media planning and execution, ensuring that campaigns align with client objectives across various industries.
Previous Experience at Optimal
Prior to his current role, Matthew Bonus worked at Optimal in various capacities. He served as Associate Media Director from 2022 to 2023 and as Senior Media Manager in Media Operations from 2021 to 2022. His tenure at Optimal involved managing media accounts and strategies for notable clients, contributing to the agency's success in delivering effective media solutions.
Education and Expertise
Matthew Bonus holds a Bachelor’s Degree in Business Administration Marketing from California State University, Long Beach. He furthered his education at UCLA Extension, where he completed the 4A’s Institute of Advanced Advertising Studies. This educational background provides him with a solid foundation in marketing principles and advertising strategies.
Experience in Media Planning
Matthew Bonus has extensive experience in media planning and management. Before joining Optimal, he worked at SCS as an Integrated Media Planner and later as Integrated Media Manager from 2019 to 2021. His experience spans both traditional and digital media platforms, allowing him to develop comprehensive media strategies for various sectors, including healthcare, retail, and food services.
Early Career at UM Worldwide
Matthew Bonus began his career at UM Worldwide, where he worked as a Portfolio Management Associate from 2017 to 2018. This role provided him with foundational experience in media management and client relations, setting the stage for his subsequent positions in the media industry.