Michael Bassik
About Michael Bassik
Michael Bassik serves as the Chief Executive Officer of Optimal and has held various leadership roles in digital strategy and operations across multiple organizations. He co-founded DSPolitical and Axel Solutions, LLC, and has been recognized in notable publications for his expertise in technology and media trends.
Current Role at Optimal
Michael Bassik serves as the Chief Executive Officer of Optimal, a position he has held since 2022. In this role, he oversees the company's expanding healthcare data and advertising practice. His leadership focuses on driving strategic initiatives and fostering growth within the organization.
Previous Experience in Leadership Roles
Before joining Optimal, Michael Bassik held various leadership positions. He was the Chief Executive Officer at Media Assembly from 2019 to 2020. He also served as the Managing Director and U.S. Digital Practice Chair at Burson-Marsteller from 2011 to 2014. Additionally, he was the Senior Vice President of Digital Strategy at Global Strategy Group from 2009 to 2011.
Educational Background
Michael Bassik studied at the University of Pennsylvania, where he earned a Bachelor of Arts in Political Science and Spanish from 1997 to 2001. He then attended Brooklyn Law School and American University Washington College of Law, achieving a Juris Doctor degree from 2005 to 2007.
Co-Founder of DSPolitical and Axel Solutions
In addition to his role at Optimal, Michael Bassik is a co-founder and partner at DSPolitical, a position he has held since 2011. He is also the founder and CEO of Axel Solutions, LLC, which he established in the same year. Both organizations operate in the digital strategy and political advertising sectors.
Recognition and Media Features
Michael Bassik has been recognized for his contributions to the fields of technology and media. He has been featured in notable publications such as The Wall Street Journal, The New York Times, and Fortune. He was previously named one of Advertising Age’s '40 Under 40' and PRWeek’s '40 Under 40'.