Lorena Bartolčić
About Lorena Bartolčić
Lorena Bartolčić is a Demand Generation Marketing Specialist based in Zagreb, Croatia, with a strong academic background in management and digital marketing. She has experience in various roles, including teaching assistant and intern, and has implemented marketing strategies and managed social media for OptimoRoute since 2020.
Work at OptimoRoute
Lorena Bartolčić has been employed at OptimoRoute as a Demand Generation Marketing Specialist since 2020. In her role, she has implemented account-based marketing (ABM) strategies and developed email automation workflows to enhance marketing efficiency. She collaborates with the design team to produce marketing materials and manages social media channels to boost the company's online presence. Additionally, she organizes webinars as part of field marketing initiatives.
Education and Expertise
Lorena Bartolčić has a diverse educational background. She holds a Master's degree in Management from the University of Zagreb, which she completed from 2014 to 2020. She also studied at Shanghai University of International Business and Economics, focusing on Chinese Language and Literature, and participated in a Summer School program in 2018. Furthermore, she studied English Language and Literature at Mackenzie School of English in Edinburgh and completed a Summer School program in 2014. Her studies in International Business at Lomonosov Moscow State University included an Autumn Business School program in 2018. She also pursued Digital Marketing at Akademija digitalnog marketinga Svinaweb from 2019 to 2020, and is currently studying Python for Everybody at the University of Michigan since 2023.
Background
Lorena Bartolčić has gained practical experience in various roles prior to her current position. She worked as a Teaching Assistant at the Faculty of Economics & Business Zagreb from 2017 to 2019. She also interned at Atlantic Grupa as an Investor Relations Intern in 2018 and served as a Management Intern at Florence Academy of Russian Art in 2019. Additionally, she was an International Relations Team Member at HSA from 2017 to 2018. Her international experience includes studying at Nottingham Trent University, where she participated in an exchange semester focused on Innovation Management in 2019.
Achievements
Throughout her academic and professional journey, Lorena Bartolčić has participated in several notable programs. She achieved a Master's degree in Management from the University of Zagreb and completed various international study programs, including a Summer School in Chinese Language and Literature and an Autumn Business School focused on Entrepreneurship and Business Engineering at Lomonosov Moscow State University. Her educational pursuits in Digital Marketing and Graphic Design further demonstrate her commitment to enhancing her skills in the marketing field.