Alexandra Rosen
About Alexandra Rosen
Alexandra Rosen serves as the Associate Director of US Digital Account Management at The Orchard, a subsidiary of Sony Music, where she specializes in enhancing the visibility of independent record labels and artists on streaming platforms. She has a background in entertainment and arts management, with previous roles at A2IM and The Orchard.
Current Role at The Orchard
Alexandra Rosen serves as the Associate Director of US Digital Account Management at The Orchard, a subsidiary of Sony Music. In this role, she focuses on digital account management, leveraging her expertise to enhance the visibility of independent record labels and artists on streaming platforms. Since joining The Orchard in 2021, she has contributed to the company's mission of supporting independent music through strategic digital initiatives.
Previous Experience at A2IM
Before her current position, Alexandra Rosen worked at the American Association of Independent Music (A2IM) as the Senior Communications Manager from 2016 to 2018. During her tenure, she was responsible for managing communications strategies that supported independent music initiatives in the Greater New York City Area.
Career at The Orchard
Prior to her current role, Alexandra held the position of Account Manager for US Digital Sales at The Orchard from 2018 to 2021. In this capacity, she managed relationships with digital platforms and worked to optimize sales strategies for independent artists and labels, contributing to the growth of their digital presence.
Educational Background
Alexandra Rosen studied at Drexel University, where she earned a Bachelor of Science degree in Entertainment and Arts Management with a minor in Business Administration from 2008 to 2012. She also completed her high school education at Glen Ridge High School, graduating in 2008. Her educational background provides a strong foundation for her career in the music and entertainment industry.
Early Career Experience
Alexandra's early career includes various roles in the entertainment sector. She worked as a Program Coordinator at Cinelan from 2014 to 2016 and served as an Artist Management Assistant at MCT Management from 2006 to 2008. Additionally, she gained experience as a Management Assistant at Air MTM in London for one month in 2011 and completed a Marketing and Production Internship at AEG Live in 2010.