Jaclyn Chan
About Jaclyn Chan
Jaclyn Chan serves as the Senior Manager of Digital Advertising Strategy at The Orchard, where she has worked since 2022. With a background in digital media and a degree from Boston College, she has experience in building client relationships and managing advertising strategies across various platforms.
Work at Orchard
Jaclyn Chan has been serving as the Senior Manager of Digital Advertising Strategy at The Orchard since 2022. In this role, she focuses on developing and implementing digital advertising strategies tailored to the music industry. Her position is based in New York, New York, where she collaborates with various artists and clients to enhance their digital presence and advertising effectiveness.
Previous Employment Experience
Prior to her current role, Jaclyn Chan worked at Gupta Media in various capacities. She started as a Digital Media Coordinator from 2018 to 2020, then advanced to Senior Business Analyst from 2021 to 2022. Her experience at Gupta Media provided her with a solid foundation in digital media and analytics. Additionally, she served as a Business Analyst from 2020 to 2021. Earlier in her career, she held positions at Boston College as a Teaching Assistant and at Gap Inc./Banana Republic as a Sales Associate.
Education and Expertise
Jaclyn Chan graduated summa cum laude from Boston College, earning a Bachelor's degree in Communication with a minor in Studio Art. Her academic background has equipped her with strong communication skills and an understanding of visual storytelling. She also completed her high school education at The Wheeler School, where she received her High School Diploma.
Digital Advertising Skills
Jaclyn Chan possesses expertise in managing digital advertising strategies across various platforms, including TikTok, Spotify, and Amazon. Her role requires a strong focus on building and strengthening client relationships, which is essential in the competitive digital advertising sector. She has experience working with a diverse range of artists, from developing acts to global superstars, across multiple music genres.
Internship Experience
Jaclyn Chan gained valuable experience through internships early in her career. She worked as a Marketing Intern at FableVision Learning in 2016 and as an Institutional Advancement Intern at The Wheeler School in 2014. These roles allowed her to develop skills in marketing and institutional advancement, further enhancing her professional profile.