Jay (Jaehee) Yoo
About Jay (Jaehee) Yoo
Jay (Jaehee) Yoo serves as the Senior Manager of Client & Marketing at The Orchard in Seoul, South Korea, where he has worked since 2020. He has extensive experience in managing music services partnerships and has held various roles in the music industry, including positions at Dreamus Company and Universal Music Group.
Work at Orchard
Jay Yoo has been serving as the Senior Manager of Client & Marketing at The Orchard since 2020. In this role, he is responsible for managing client relationships and overseeing marketing strategies. His tenure at The Orchard, based in Seoul, South Korea, spans four years, during which he has contributed to the company's growth and success in the music distribution sector.
Previous Experience at Dreamus Company
Before joining The Orchard, Jay Yoo worked at Dreamus Company as a Digital Content Manager from 2018 to 2020. His responsibilities included overseeing digital content strategies and managing partnerships related to music services. This role allowed him to further develop his expertise in the digital music landscape.
Career at Universal Music Group
Jay Yoo's career at Universal Music Group included multiple roles over an eight-year period. He started as a Sales and Marketing Intern in 2008 for six months, followed by a position as Commercial Manager from 2010 to 2018. In these roles, he developed marketing strategies and managed commercial partnerships, gaining extensive experience in the music industry.
Education and Expertise
Jay Yoo studied at 경희대학교, where he earned a bachelor's degree in 신문방송학 from 2003 to 2010. His educational background complements his professional experience, particularly in managing label and music services partnerships. He has developed skills in digital content distribution strategies and has experience in editorial and playlist curation.
Marketing and Promotion Experience
Jay Yoo has a diverse background in local and global marketing and promotion across various music genres, including Pop, Kpop, Classical, Jazz, and OST. His expertise in these areas has enabled him to effectively curate playlists and develop marketing initiatives that resonate with different audiences.