Jennifer Santibanez
About Jennifer Santibanez
Jennifer Santibanez is an Associate Director of Video Marketing Services at The Orchard, where she has worked since 2018. She has extensive experience in digital marketing and account management, having previously held roles at various companies including Univision and Nielsen Entertainment.
Work at Orchard
Jennifer Santibanez currently holds the position of Associate Director, Video Marketing Services at The Orchard, a role she has occupied since 2023. Prior to this, she served as Senior Account Manager in the same department from 2022 to 2023 and as Account Manager, Video Marketing Services from 2018 to 2022. In her current role, she focuses on optimizing video marketing strategies and managing artist collaborations, particularly within the Latin and CHR/Top40 genres.
Previous Experience in Digital Marketing
Before joining The Orchard, Jennifer worked at GLOW Social & Digital Agency as a Digital Project Manager for two months in 2016. She also held the position of Talent Relations & Community Manager for Latin America at YouNow, Inc. for five months in 2016. Her earlier roles include Multi Market Sales Account Coordinator at Univision Communications Inc. from 2014 to 2016 and Product Quality Specialist at Nielsen Entertainment from 2010 to 2014.
Education and Expertise
Jennifer Santibanez earned a Bachelor of Arts in Business Management with a concentration in Music Business from Five Towns College, where she studied from 2004 to 2007. She furthered her education at Loyola University Maryland, obtaining a Master's Degree in Emerging Media from 2014 to 2017. Her academic background supports her expertise in video marketing and digital project management.
Achievements in Video Marketing
In her role at The Orchard, Jennifer has optimized YouTube channel performance by ensuring compliance with community guidelines and monetization policies. She has led artist collaborations that contributed to over 50 billion YouTube views and curated more than 50 YouTube channels for prominent musical artists. Additionally, she has cultivated partnerships with brands such as PlayStation and Google Devices, enhancing product placements within culturally aligned contexts.
Internship Experience in Music Industry
Jennifer began her career with internships at notable music companies, including Sony Music Entertainment and Universal Music Group in 2007, where she gained valuable industry experience. She also interned at Atlantic Records in 2009. These roles provided her with foundational knowledge and skills that have contributed to her successful career in video marketing and project management.