Jennifer Schwartz
About Jennifer Schwartz
Jennifer Schwartz is a Senior Manager of Digital Marketing at Sony Music Entertainment - The Orchard, where she has worked since 2013. She has extensive experience in digital marketing, having led campaigns for notable artists and significantly increased client engagement and audience growth.
Current Role at Orchard
Jennifer Schwartz serves as the Senior Manager of Digital Marketing at Sony Music Entertainment - The Orchard. She has held this position since 2013, contributing to the company's digital marketing strategies for over 11 years. In her role, she has led marketing campaigns for high-profile artists, including Jennifer Lopez, Michael Bolton, Pitbull, Daddy Yankee, and Slayer, with a focus on Billboard Top 200 releases. Schwartz was promoted to Senior Manager in November 2016, indicating her significant impact on the organization.
Education and Training
Jennifer Schwartz earned a Bachelor of Arts degree from Fordham University, where she studied from 2009 to 2012. In addition to her formal education, she completed a graduate program at Codecademy in 2016. This combination of academic and practical training has equipped her with the skills necessary for her career in digital marketing.
Professional Experience
Before her current role, Jennifer Schwartz gained valuable experience through various internships. She worked as a Digital Advertising Intern at NBCUniversal Media, LLC in 2012, a Digital Media Planning Intern at WPP - MediaCom in 2011, and a New Media Marketing Intern at Warner Music Group in 2012. Additionally, she held the position of Head Marketing Intern at The Alliance Event Planning in 2010. These roles provided her with foundational knowledge in digital marketing and media planning.
Achievements in Digital Marketing
Throughout her career, Jennifer Schwartz has achieved notable results in digital marketing. She successfully grew client audiences by up to 161% and engagement by up to 240% year-over-year during her tenure as Account Manager, Video Services. Schwartz has also played a key role in client re-branding and search engine optimization (SEO) efforts, enhancing the online presence of priority Metal and Hard Rock accounts. Her expertise extends to creating engaging content for YouTube channels using tools like Final Cut Pro and Photoshop.
Speaking Engagements and Industry Contributions
Jennifer Schwartz showcased her expertise in digital marketing as a speaker at SXSW 2021. This engagement reflects her commitment to sharing industry insights and contributing to discussions on digital marketing trends and strategies. Her participation in such events highlights her active role in the marketing community.