Joe Andrews
About Joe Andrews
Joe Andrews serves as the Vice President of International Sales Marketing at The Orchard, a position he has held since 2022. He has extensive experience in sales and marketing within the music industry, having worked in various roles at The Orchard and other companies over the past decade.
Work at Orchard
Joe Andrews has been serving as the Vice President of International Sales Marketing at The Orchard since 2022. In this role, he oversees international sales strategies and marketing initiatives. Prior to this position, he held several key roles within The Orchard, including Senior Director of International Sales & Marketing from 2019 to 2022 and Director of International Sales & Marketing from 2018 to 2022. His tenure at The Orchard began with the role of Director of UK Digital Sales from 2017 to 2022, where he focused on digital sales strategies in the UK market.
Education and Expertise
Joe Andrews studied at the University of Brighton, where he earned a Bachelor of Arts degree in Humanities from 2000 to 2003. His educational background provides a foundation for his expertise in sales and marketing within the music industry. Over the years, he has developed a strong understanding of international sales dynamics and digital marketing strategies, which he applies in his current role at The Orchard.
Background
Before joining The Orchard, Joe Andrews worked at Red Essential as a Digital Sales Manager from 2011 to 2017. His experience in digital sales management contributed to his skills in navigating the evolving landscape of music distribution. Additionally, he worked at [PIAS] as a Label Manager from 2007 to 2010 and as a Dance Physical Sales Account Manager/Dance Label Manager for 11 months in 2007. These roles helped him build a comprehensive understanding of both physical and digital sales in the music industry.
Career Progression
Joe Andrews has demonstrated a steady career progression within the music industry, particularly at The Orchard. His journey began as Director of UK Digital Sales in 2017, followed by roles that expanded his responsibilities in international sales and marketing. His experience at Red Essential and [PIAS] further solidified his expertise in sales management and marketing strategies, paving the way for his current leadership role at The Orchard.