Lamar Leggard
About Lamar Leggard
Lamar Leggard serves as the Director of Release Planning & Content Management at Sony Music Entertainment, where he has worked since 2019. He has extensive experience in the music industry, having held various roles at RED Distribution and The Orchard, and operates a multimedia consulting company.
Current Role at The Orchard
Lamar Leggard serves as the Director of Release Planning and Content Management at The Orchard, a position he has held since 2019. In this role, he manages the content management and release planning departments, ensuring effective collaboration with technology, quality control, and operations teams. His responsibilities include overseeing workflows and training new employees on best practices in these areas.
Previous Experience at Sony Music Entertainment
Prior to his current role, Lamar Leggard worked at Sony Music Entertainment for 17 years, where he held various positions, including Director of Operations. His extensive experience at Sony allowed him to contribute to significant projects involving artists such as DJ Khaled, Joey Bada$$, and Jason Aldean. His tenure at Sony Music provided him with a comprehensive understanding of the music industry.
Background in Digital Production at RED Distribution
Lamar Leggard has a substantial background in digital production, having worked at RED Distribution in multiple roles from 2002 to 2016. His positions included Mailroom Supervisor, Coordinator of Digital Production, Manager of Digital Production, and Associate Director of Digital Production. This experience equipped him with the skills necessary for managing digital content and production processes.
Entrepreneurial Venture with Whatevaok Ent
In addition to his corporate roles, Lamar Leggard owns and operates a multimedia consulting company called Whatevaok Ent. Through this venture, he collaborates with various artists, including Mack Wilds, Salaam Remi, and Twista. His work in this capacity demonstrates his ability to bridge the gap between artist services and technology.
Educational Background
Lamar Leggard studied at The City University of New York, where he focused on Business, Management, Marketing, and Related Support Services. His education laid the foundation for his career in the music industry, equipping him with essential skills in management and marketing.