Luisa Fernanda Rodríguez Barrios
About Luisa Fernanda Rodríguez Barrios
Luisa Fernanda Rodríguez Barrios serves as the Senior Label Manager for PANLATAM at The Orchard, a position she has held since 2021. With a background in communications and cultural management, she has extensive experience in the entertainment industry across various roles in Colombia.
Work at The Orchard
Luisa Fernanda Rodríguez Barrios has been serving as the Senior Label Manager for the PANLATAM region at The Orchard since 2021. In this role, she oversees label management, focusing on the distribution and promotion of music across Latin America. Her responsibilities include strategic planning and executing initiatives that enhance the visibility and reach of artists within the region. Prior to her current position, she held the role of Label Manager PANLATAM at The Orchard from 2019 to 2021, where she developed her expertise in managing music labels.
Education and Expertise
Luisa holds a Master's degree in Cultural and Audiovisual Management from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano', which she completed from 2018 to 2020. She also earned a Bachelor's degree in Communications and Journalism from Universidad de La Sabana, where she studied from 2009 to 2013. Her educational background provides her with a solid foundation in cultural management and digital journalism, complementing her professional experience in the music industry.
Background in Communications
Luisa has a diverse background in communications and content management. She began her career as a Journalism Intern at EL TIEMPO Casa Editorial in 2013, followed by a role as a Journalist at Pulzo.com from 2013 to 2016. She also worked as a Digital Content Manager at RCN Radio from 2017 to 2019. Her experience in various media outlets has equipped her with skills in content creation and management, which are essential for her current role in the music industry.
Previous Roles and Experience
Before joining The Orchard, Luisa co-founded Concertante, where she worked from 2019 to 2021. She also held positions at WWF Colombia as a Communications Intern in 2012 and at Atrápalo Colombia as a Content Manager in 2017. Additionally, she served as a General Producer at Unisabanaradio.tv in 2011. These roles have contributed to her comprehensive understanding of the entertainment and lifestyle sectors, enhancing her capabilities in label management.
Bilingual Proficiency
Luisa is bilingual, proficient in both Spanish and English. This language skill is beneficial in her role at The Orchard, as it allows her to communicate effectively with diverse stakeholders across the PANLATAM region. Her bilingual proficiency enhances her ability to manage content and engage with artists and partners in both languages, facilitating smoother operations within the music industry.