Manuela Chulam
About Manuela Chulam
Manuela Chulam is the Marketing Manager for Brazil at The Orchard, a position she has held since 2021. With a background in digital marketing and extensive experience in the music industry, she has previously worked in various marketing roles at Universal Music Group and Som Livre.
Work at Orchard
Manuela Chulam has been serving as the Marketing Manager for Brazil at The Orchard since 2021. In this role, she leads various marketing initiatives and oversees digital advertising strategies tailored for the Brazilian market. Prior to her current position, she worked as the Retail Marketing Manager at The Orchard for eight months in 2020. Additionally, she held the position of Marketing Coordinator from 2018 to 2020, contributing to the company's marketing efforts in Brazil.
Previous Experience in Marketing
Before joining The Orchard, Manuela Chulam gained valuable experience in the marketing field at Universal Music Group. She worked as a Digital Marketing Coordinator for one year from 2017 to 2018 and later as a Content Manager for seven months in 2018. Her career also includes a role as a Brand Relationship Analyst at Som Livre from 2016 to 2017 and internships at Artplan and Som Livre, where she developed foundational skills in marketing.
Education and Expertise
Manuela Chulam holds a degree in Publicidade e Propaganda from Escola Superior de Propaganda e Marketing, where she studied from 2012 to 2016. She furthered her education with a Master of Business Administration (MBA) in Strategic and Digital Marketing Management from Ibmec, completed in 2018. Her academic background supports her expertise in managing YouTube marketing strategies and leading international collaborations in her current role.
Digital Marketing Initiatives
In her current position at The Orchard, Manuela Chulam is responsible for overseeing digital advertising initiatives. Her role involves developing and implementing marketing strategies that cater specifically to the Brazilian audience. She has a strong focus on digital platforms, particularly in managing YouTube marketing strategies, which are crucial for engaging with the local market.