Monica Lenaz
About Monica Lenaz
Monica Lenaz serves as the Digital Marketing & Video Services Manager at The Orchard in Milan, Italy, where she has worked since 2018. She specializes in developing growth strategies for YouTube channels and has a strong background in digital marketing and communications.
Work at Orchard
Monica Lenaz has served as the Digital Marketing & Video Services Manager at The Orchard since 2018. Based in the Milan Area, Italy, she has focused on managing and developing growth strategies for a roster of high-priority YouTube channels. In her role, she has launched the 'Interactive Marketing & Digital Advertising' service in Italy, enhancing the company's digital offerings. Monica is responsible for planning, executing, and monitoring both organic and paid campaigns aimed at increasing traffic to streaming platforms and enhancing artists' audiences.
Previous Experience in Digital Marketing
Before joining The Orchard, Monica Lenaz worked at TicketOne as a Digital Marketing professional from 2014 to 2018. During her four years there, she gained valuable experience in the digital marketing landscape. Additionally, she completed a four-month internship as a PR & Marketing Intern at Rude Records in 2013, where she further developed her skills in public relations and marketing strategies.
Education and Expertise
Monica Lenaz holds a Master of Arts (MA) in Cross-cultural Communication and International Marketing from the University of Newcastle-upon-Tyne, which she completed from 2013 to 2014. She also earned a Bachelor of Arts (BA) in Public Relations and Corporate Communication from Libera Università di Lingue e Comunicazione IULM, studying from 2009 to 2012. Additionally, she participated in an Exchange Program at Hanzehogeschool Groningen in 2011, focusing on Communication and Media Studies for 11 months.
Digital Marketing Strategies
In her current role, Monica Lenaz is responsible for developing relationships with digital partners to plan co-marketing campaigns. She employs various digital marketing strategies to enhance the visibility of artists and their content. Her work includes both organic and paid marketing efforts, aimed at driving traffic to streaming platforms and increasing audience engagement.