Rian Guimarães
About Rian Guimarães
Rian Guimarães is a Digital Marketing Coordinator at The Orchard in Rio de Janeiro, Brazil, where he has worked since 2021. He has a background in marketing and has contributed to the digital presence of various artists, including Gloria Groove and Matheuzinho.
Work at Orchard
Rian Guimarães has been serving as Coordenador de Marketing Digital at The Orchard since 2021. In this role, he focuses on enhancing brand relationships for artists and labels with digital media partners. His experience at The Orchard spans three years, during which he has contributed to various marketing initiatives aimed at promoting music and artists in the digital landscape.
Education and Expertise
Rian Guimarães studied Marketing at The University of Akron, completing the Marketing Executive Program in 2019. He also holds a degree in Communication Social - Publicidade from Pontifícia Universidade Católica do Rio de Janeiro, which he completed from 2011 to 2015. Additionally, he has pursued various courses in Entrepreneurship and Innovation, Music and Business, and Copywriting at PUC-Rio and ESPM-Rio, enhancing his expertise in the marketing field.
Background
Before joining The Orchard, Rian Guimarães held several positions in the marketing sector. He worked as a Gerente de Marketing Digital at Agência BPM from 2018 to 2021 and as an Assistente de marketing at K2L Empresariamento Artístico from 2016 to 2017. His early career included a role as Editor de conteúdo web at Café Radioativo from 2013 to 2018 and a brief stint as a Designer Freelancer at Binder in 2017.
Achievements
Rian Guimarães played a significant role in developing Gloria Groove's presence on TikTok, notably with singles such as A QUEDA, VERMELHO, LEILÃO, BONEKINHA, and throughout the LADY LESTE era. He has also contributed to the success of artists like Matheuzinho and Jotta A through TikTok's Generation Next program and Reels marketing acceleration programs, showcasing his impact on digital marketing strategies in the music industry.