Sofiko Kereselidze
About Sofiko Kereselidze
Sofiko Kereselidze is a Label Manager with extensive experience in the music industry, currently serving as Head of the Label at Aigg since 2020 and as Label Manager at The Orchard since 2021. She holds a Master's degree in Global Entertainment and Music Business from Berklee College of Music and has a strong background in European business.
Work at Orchard
Sofiko Kereselidze has been serving as a Label Manager at The Orchard since 2021. In this role, she is responsible for overseeing the management of music labels, ensuring effective marketing strategies, and enhancing the visibility of artists within the digital distribution landscape. Her experience at The Orchard contributes to her understanding of the music industry and its dynamics.
Education and Expertise
Sofiko Kereselidze holds a Master's degree in Global Entertainment and Music Business from Berklee College of Music, which she completed in 2019. She also earned a Bachelor's degree in Economics from Lomonosov Moscow State University from 2014 to 2018. Additionally, she participated in an exchange program at Ecole de Management de Normandie, focusing on European Business in 2016. This educational background equips her with a strong foundation in both the music industry and business management.
Background
Sofiko Kereselidze has a diverse professional background in the music and entertainment sectors. Before joining The Orchard, she worked as a Junior Manager at Little Big Family for five months in 2020 and as a Brand Ambassador at CultureFusionAgency for four months the same year. She also held the position of Marketing and Public Relations Manager at Disrupción Records in Valencia, Spain, where she developed marketing strategies to enhance the label's visibility.
Achievements
In addition to her roles in various organizations, Sofiko Kereselidze is the founder of Creative Minds Speaking, a platform she established in 2020. She also hosts a podcast under the same name, where she engages with industry leaders and innovators, discussing trends and insights within the music and entertainment sectors. Her work in these areas reflects her commitment to fostering dialogue and sharing knowledge in the industry.