Tonia Samman
About Tonia Samman
Tonia Samman serves as the Senior Director of Label Management at The Orchard, where she has worked since 2019. She has extensive experience in marketing and client relations, having held various roles within the company since 2006.
Work at Orchard
Tonia Samman has been a key member of The Orchard since 2006. She currently holds the position of Senior Director, Label Management, a role she has occupied since 2021. Prior to this, she served as Director, Label Management for five years, starting in 2019. Additionally, she worked as Senior Manager, Interactive Marketing from 2006 to 2014 and has been the Senior Manager, Client Relations since 2014. Her extensive experience at The Orchard highlights her expertise in label management and client relations within the music distribution industry.
Education and Expertise
Tonia Samman studied English Language and Literature at McGill University from 1999 to 2001. She then pursued a Bachelor of Arts in English with a focus on Creative Writing at Concordia University, completing her degree in 2003. This educational background has equipped her with strong communication skills and a deep understanding of narrative, which are essential in her roles within the music industry.
Background
Before joining The Orchard, Tonia Samman worked at Palace Press International as a Production Manager from 2003 to 2006. This role provided her with foundational experience in production management, contributing to her skill set in managing complex projects and client relationships. Her career trajectory demonstrates a consistent focus on marketing and client management within creative industries.
Career Progression
Tonia Samman's career at The Orchard reflects significant growth and advancement. Starting as Senior Manager, Interactive Marketing, she transitioned to Senior Manager, Client Relations, and then to Director, Label Management. Her current role as Senior Director, Label Management showcases her leadership capabilities and her commitment to the music distribution sector. Over the years, she has developed a comprehensive understanding of the industry's dynamics.