Orient Electric
Orient Electric, founded in 1954 and headquartered in New Delhi, specializes in consumer goods including lighting, switchgear, air coolers, water heaters, kitchen appliances, and home appliances. Part of the CK Birla Group, it is recognized for its innovative products and extensive distribution network, serving over 30 countries.
Company Overview
Orient Electric is a prominent player in the consumer goods industry, specializing in a diverse range of products including lighting, switchgear, air coolers, water heaters, kitchen appliances, and home appliances. The company was founded in 1954 and operates under the umbrella of the CK Birla Group, a diversified conglomerate valued at USD 2.4 billion. With a workforce of 1,885 employees, Orient Electric is classified as a very large enterprise, emphasizing its significant role in the market.
Products and Specialties
Orient Electric offers a comprehensive array of products designed to enhance consumer experiences. The company specializes in ceiling fans, including BLDC, high-speed, smart (IoT), and chandelier fans. It also manufactures professional lighting solutions, such as indoor and retail lighting, as well as LED consumer luminaries like LED strip lights and flood lights. Additionally, Orient Electric provides a variety of small appliances, including mixer grinders, electric kettles, and coffee machines, catering to diverse consumer needs.
History and Milestones
Founded in 1954, Orient Electric has established itself as a leader in the consumer goods sector. The company has made significant advancements, such as launching India's first IoT-enabled fan, Aeroslim, in 2019, and introducing the Cloud 3 fan with Cloudchill technology in 2023. In the early 1990s, Orient Electric developed and patented the PSPO (Peak Speed Performance Output) technology, showcasing its commitment to innovation and quality.
Distribution and Export
Orient Electric has built a robust distribution network that reaches 125,000 retail outlets across India. The company is recognized as the largest exporter of fans from India, demonstrating its strong international presence in over 30 countries. It has also been awarded the status of 'Star Export House' by the Ministry of Commerce and Industry, Government of India, reflecting its excellence in export operations.
Certifications and Recognition
Orient Electric has received the 'Great Place To Work' certification for five consecutive years, from March 2024 to March 2025. The company has also been recognized as one of the 'Most Trusted Brands of India 2023' by Team Marksmen, highlighting its commitment to quality and consumer trust. These accolades underscore Orient Electric's dedication to fostering a positive workplace culture and delivering reliable products.